Original film poster La grande strada azzura – Cine Qua Non Independent filmshop
Title of film: La grande strada azzura
Directed by Gillo Pontecorvo, Maleno Malenotti
With: Yves Montand, Alida Valli, Francisco Rabal
Size: 32 X 69,5 CM
Italian poster Locandina
Condition: Good. Folding lines, small tears at folding lines
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The story of ‘a’ Cine Qua Non poster
The La grande strada azzura poster is part of a larger collection of film posters. The story of Cine Qua Non goes back to 1982 when Eric Ipenburg started his shop in the heart of Amsterdam. In 35 years his collection of original film posters, film stills, vintage magazines, niche books and quirky dvd’s grew out of control, but more importantly the shop in the Staalstraat became a trusted place, where both residents and random tourists alike, indulged in the religion of nonsense that Eric preached by heart. Famed for its unusual opening hours, impassable aisles, stuffed corners, loud music and cigarette smoke, the cultural treasury of Cine Qua Non became the epicenter of classic, arthouse and avant-garde cinema in Amsterdam.
Unfortunately due to unexpected circumstances the shop had to close its doors in November 2016. As employees and friends of Eric, we felt a strong urge to continue the legacy of Cine Qua Non. We, Joris and Liz, joined forces with graphic designer and film enthusiast Bert to document the comprehensive collection and make it available again to those with a passion for (film)culture. Through this website we will share the journey that we make through the mountains of nostalgic filmposters and other collectibles. The good news, we regularly resurrect in a pop-up store around the corner of Waterlooplein in Amsterdam: a stone’s throw away from the old shop in the Staalstraat (Address: Houtkopersdwarsstraat 6). Find out here when we are keeping shop. Hope to see you soon!